Brand Direction
A navy-and-stone identity for an independent, family-run Erie agency rooted on the Cumberland Plateau — built to feel like a trusted neighbor who answers the phone, drawing on plateau fieldstone, timber warmth, and Erie's strength.
Built specifically NOT to read as a faceless 1-800 insurtech: no app-bro gradients, no generic blue swoosh-shield, no “cheapest-click” energy.
#1f2a52
Plateau Gold #bfa14a
Brick / Maroon #7e300c
Fieldstone #8c8378
Plateau Green #3c5a40
Erie Blue #005fac · co-brand only
0 · Vector Rebuild of the Current Mark
The existing wordmark, faithfully reconstructed as clean vector — same serif-italic spirit, now razor-sharp at any size, with proper optical sizing, even letter-spacing, and crisp brand navy. Their equity, kept; the low-res scan, retired.
Rationale
- Keeps their equity. Long-time clients recognize this exact serif-italic lockup — we sharpen, not replace.
- Scalable + print-ready. True vector outlines render crisp from favicon to building sign; no more pixelated scan.
- Use it for: letterhead, email signatures, and anywhere continuity with the old mark matters during transition.
1 · Stone & CupolaRecommended
An ownable picture-mark: a gold cupola atop a hipped roof, set in a navy fieldstone tile. It nods at once to Erie's signature cupola and to Strong's own plateau-stone building with its low hipped roof — a real place, your local office, “your neighbors who've got you covered.” Pairs with the sharpened serif wordmark.
Rationale
- Double-rooted symbol. The cupola is Erie's icon AND a fixture of plateau architecture — the mark earns its meaning from who they are and where they are, not a stock shield.
- Distinctive & trademarkable. A specific building silhouette is far more ownable than a generic umbrella/shield used by a thousand agencies.
- Survives every size & color. Reads clean as a 16px favicon, a 1-color stamp, reversed on navy, and as an Erie-blue co-brand badge.
- Warm, not corporate. Soft fieldstone tile + a little door says “a place, a home” — repels the cold insurtech feel by design.
2 · Keystone “S” Monogram
A modern monogram: a confident gold S set in a navy keystone whose flat top and tapered sides echo the plateau mesa. The keystone is the literal stone that holds an arch together — “the one you build on.” Compact, strong, and unmistakable as a single icon.
Rationale
- Strength, made literal. A keystone is the part of an arch that bears the load — the perfect metaphor for the name “Strong.”
- Most flexible icon. Smallest, boldest single mark — ideal for app tiles, social avatars, embroidery, and stamps.
- Plateau geometry. The flat-top taper quietly references the mesa landscape without being a literal mountain cliché.
3 · Friendly Modern Wordmark
The most approachable route: lowercase “strong” in a warm humanist sans, with a small gabled roof over the “o” — a quiet home/neighbor cue. It dials up the “insurance friend” tagline and feels current without chasing a trend. Wordmark-only; no separate icon needed.
Rationale
- Neighborly by design. Lowercase + a little roof = warm and human, leaning straight into “your insurance friend.”
- Fewest moving parts. One wordmark does it all — easy to apply, hard to break, and reads instantly.
- Modern, not trendy. Humanist sans keeps it current and friendly while staying credible for a serious purchase.
Top pick in the wild — site header (Stone & Cupola)
How the recommended mark sits on the real website header, in both light and dark navigation, with the Erie co-brand cue and an obvious “Get a Quote” path.
Your neighbors who've got you covered.
Independent & local since 2002 — Crossville & Celina, TN. One call, real people, the right coverage.